Philo’s New Look: Introducing A Better Way to TV

Here at Philo HQ, we’re not just in the streaming business. We are deeply passionate TV fans who love to talk about what we’ve watched, what we’re watching, or what we’re going to watch. We’re just like you! Because of that, we’ve always been committed to creating a better way to watch TV. Affordable, simple, and brimming with the shows and channels people want to see. We’re believers that the TV experience should be joyful. With that in mind, we’re overjoyed to introduce our refreshed brand to everyone. Developing the brand campaign and new visual identity has been a labor of love, and we couldn’t be happier with the outcome, and how it reflects our core values while setting the stage for all the good stuff to come.

A Fresh Look for the Next Chapter

At Philo, we know that today’s media landscape is more complicated than ever. With countless streaming options, it’s easy for viewers to feel overwhelmed by too many choices and confusing bundles. That’s where Philo comes in—with a straightforward, audience-first approach that cuts through the noise. Whether you’re streaming Yellowstone next month or exploring our 90+ free channels, Philo’s new brand identity leans into the promise of simplicity and value.

The rebrand also arrives at a time where, as Philo has been busy expanding our offerings, including a standalone free channel offering, and premium channels like AMC+. Now, whether viewers are looking for free content or premium experiences, they can find everything they need in one place—on Philo.

Reimagining What TV Can Be

With a signature tagline, “A Better Way to TV”, and a design that embraces simplicity and fun, we’ve created an identity that reflects the ease and joy of streaming with Philo. Our hand-drawn illustrations were developed in-house by our outstanding creative team; the playful use of typography adds a human touch. It’s the visual manifestation of how we think TV should feel.

A Better Experience, Inside and Out

Beyond the new graphics and design elements, we’ve been working on making it easier for our customers to find and enjoy their favorite shows, live TV, on-demand titles, and free channels—all while keeping things affordable and accessible.

With 70+ top-rated channels, unlimited DVR, and multi-device compatibility, Philo’s all-in-one platform allows users to build the right TV experience for them. 

Looking Ahead

As Philo moves forward with our new identity, we’re more excited than ever about what’s to come. With a growing lineup of content, including fan favorites like Yellowstone, Sistas, and more, as well as new free and premium offerings built into our product, we’re positioned to be the go-to choice for anyone looking for a better, more enjoyable, way to watch TV.

This new look is just the beginning. Philo is committed to evolving with the needs of our audience and continuing to deliver a TV experience that is simple, affordable, and all about you.